Dating apps try attracted to knowing the preferences and requirements of individuals and you can linking them with a beneficial fits in the same manner brokers align their clients on proper insurance companies.
The fresh new initiate-right up Coverboo is actually banking to the getting an insurance matchmaker, playing with colourful aesthetics and you may Tiktok-keep in touch with interest a different generation out of people.
Speaking-to Insurance rates Organization, Trevor McIntosh (pictured), president and you will inventor from Coverboo, told you the company’s marketing was a student in response to a beneficial insufficient improvement in the market.
There are not any insurance rates brokers seeking play with more recent pop society sources to tell the insurance story, told you McIntosh, having invested more than twenty years helping some of Canada’s top insurance agencies. (more…)